Spectrum News
Role: Animator + Designer
Studio: Loyalkaspar
Given an established style guide, my task was to build upon it and create a fresh animation toolkit that didn’t break the rules while adding new elements to it. Responsible for animation and design shown here, as well as footage selections.
Style Exploration
Direction 1: Utilizing gradients over the uncolored footage.
Direction 2: Utilizing frames and multiplying the time-of-day color over the footage.
Direction 3: Utilizing soft shapes and bringing the time-of-day color through the shadows of the footage.
Final Renders
Direction 1 was selected. These are the final animations that were delivered as a toolkit where the time-of-day colors and labels (Morning, Afternoon and Evening) could be easily switched between while the footage could be replaced.
Bump In
Bump Out
Transition 1 & 2
